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Jul 5, 2023
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Love that Karissa! Thanks for sharing. In my experience working in early stage startups is teams tend to orientate towards the path of least resistance, hence why they tend to consider existing paradigms and not innovate new ones - hence the similarities in the UX/UIs typically. I think a good example of this is Tiktok and there challenge of the status quo when it came to designing the XU/UI of their social app.

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